We intend to make videos that do our artists justice. We grant them this space because we see something special in them, and that is what we intend to show you. Andy Warhol said “In the future, everyone will get their 15 minutes of fame”. AUS wants to claim Warhol's promise and offer it to talented artists, who honestly deserve this opportunity. We do this with the help of LifePower.
The well-being of any artist is at the core of AUS. The reason you listen to your favourite artist is because they have something special. You connect with them, you may never meet, but you still somehow understand each other. That is music. We listen to our artists, and if we connect with them, we care for them. An artist is not an opportunity to make money. An artist is an opportunity to make something priceless.